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On March 18, our Shanghai headquarters
hosted a key client from Turkey’s construction sector. The delegation was
greeted at Hongqiao Station by our international team, with preliminary
discussions on customized steel structures and Eurocode compliance during the
transfer. A three-hour negotiation followed, where we demonstrated product
customization via 3D modeling and proposed flexible payment terms (LC/TT) with
an 18-month warranty. Their interest focused on our thermal-insulation
coatings, prompting requests for additional ASTM certifications.
After touring automated workshops and
quality labs, a framework agreement for $2.8 million in potential orders was
signed. Evening activities included a Bund visit and a cultural dinner at Yu
Garden, where Belt and Road collaboration opportunities were explored.
Departing the next morning, the clients praised our technical-cultural
integration and pledged formal orders within two weeks. This engagement
balanced business precision with diplomatic rapport, solidifying
cross-continental partnership prospects.
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